Attribution Main is an independent mobile studio. We design, develop and publish iOS and Android applications, and then scale them ourselves through in-house performance marketing across Meta, Moloco and TikTok — with every install measured, attributed and audited end to end.
Most mobile teams either build products or buy traffic. Attribution Main does both under one roof. Our engineering team ships the apps; our media-buying team takes them to market on the day of release. That loop — build, launch, measure, iterate — is the whole company.
Because we own both sides, our marketing decisions are driven by real in-app events rather than proxy metrics. We know exactly which creative, placement and network produced a retained user, and we optimise on that instead of on installs alone.
From the first wireframe to a scaled acquisition campaign, everything happens inside the studio.
Native iOS (Swift) and Android (Kotlin) plus cross-platform builds. Full cycle: product definition, UX, engineering, QA, store submission and release management, followed by ongoing versioning and support.
Campaign strategy, structure and daily optimisation across social and programmatic demand sources. Budget planning by GEO and platform, bid and audience management, scaling and cohort-level reporting.
Video, playable and static ad creatives built for each network's format specs, with a structured testing pipeline: concept batches, iteration on winners, and creative-level performance attribution.
MMP integration, event taxonomy design, server-to-server postbacks, SKAdNetwork conversion-value mapping, cohort and ROAS dashboards, and anti-fraud monitoring on incoming traffic.
We deliberately keep a diversified catalogue rather than betting on a single genre. Each direction below is an active development and acquisition track inside the studio.
Puzzle, merge, idle and arcade titles built for short sessions and broad audiences. Monetised through rewarded video and interstitials, with LiveOps events and difficulty tuning driven by retention data.
Practical tools people return to weekly — cleaners and storage managers, file and document helpers, scanners, converters and privacy utilities. Freemium with a clearly disclosed subscription tier.
Habit and routine trackers, journaling, budgeting helpers and personal-organisation apps. Built around simple daily loops, gentle reminders and a subscription offer presented after real product value.
Quiz, trivia and edutainment formats, personalisation and content-discovery apps. Designed for high engagement per session with a mixed ad and in-app-purchase monetisation model.
We run a small, deliberately curated set of demand sources and go deep on each one rather than spreading thin. Below is our current live mix and what we are onboarding next.
Our largest and longest-running channel. We run App Install and App Promotion campaigns with Advantage+ and value-based bidding, feeding purchase and retention events back through the Meta SDK and our MMP. Creative testing runs in weekly batches, with separate structures per GEO tier and per operating system.
Our programmatic layer for reach beyond the walled gardens. Moloco's machine-learning bidding is fed with our post-install event stream, which lets us optimise toward ROAS rather than CPI. We use it primarily for scaling proven creative concepts into new inventory and for incremental reach in markets where social costs spike.
Our creative-led channel. App Install campaigns with Smart Performance and Value-Based Optimisation, supported by a high-volume production pipeline of native, sound-on vertical video. TikTok is where we validate new creative angles fastest before porting winners to other networks.
Unity is the natural next demand source for our portfolio. A significant share of our catalogue is casual and hyper-casual gaming, and Unity's in-game rewarded and interstitial inventory reaches exactly the audience those titles are built for. We are currently completing advertiser onboarding — company and domain verification, billing setup and MMP integration — so that we can begin controlled test campaigns and scale from there.
Attribution is in our name for a reason. Everything we run is instrumented before it is launched.
A predictable four-stage cycle that every app in the portfolio goes through.
Market and category research, competitive teardown, monetisation model selection and a product spec with clearly defined success metrics.
Design and development, MMP and analytics integration, event taxonomy, store listing and assets, policy review, submission and release.
Controlled soft-launch budgets in selected GEOs, creative concept testing, retention and payback validation before any meaningful scale.
Gradual budget expansion across channels and markets, continuous creative refresh, product updates driven by cohort data and user feedback.
We advertise our own products, so the standards our partners apply to us are the standards we apply to ourselves. These are the commitments every campaign we run is held to.
Ads show real gameplay and real app functionality. No fake system alerts, no misleading claims, no simulated UI elements and no bait-and-switch between the ad and the store listing.
Every title is published under our own developer accounts and maintained in line with Apple App Store Review Guidelines and Google Play Developer Program Policies.
GDPR and CCPA-aligned data handling, Apple App Tracking Transparency prompts, consent management on EU traffic, and a published privacy policy for every app we operate.
Our apps carry accurate age ratings and our campaigns are targeted accordingly. We do not run child-directed traffic and we respect COPPA and each network's under-13 restrictions.
Our portfolio contains consumer games, utilities, lifestyle and entertainment apps only. We do not operate or promote gambling, adult, crypto-investment or other restricted categories.
Real company details, a reachable business contact, spend that ramps gradually, and open reporting with network account managers whenever they ask for it.
We are a mobile studio with two functions. We develop and publish our own iOS and Android applications, and we run the user-acquisition campaigns that bring users to them. Both functions are in-house — we are the advertiser and the app owner at the same time.
Only applications from our own portfolio, published under developer accounts we control on the App Store and Google Play. We do not resell traffic, run affiliate offers, or advertise third-party products.
Meta Ads (Facebook and Instagram), Moloco and TikTok for Business are live today. Unity Ads is the next network we are onboarding, primarily for our casual and hyper-casual game titles.
Through a mobile measurement partner integrated into every app, with server-to-server postbacks, SKAdNetwork conversion values on iOS and Install Referrer on Android. We optimise on cohort retention and return on ad spend, not on install volume.
Each app ships with its own privacy policy, an ATT prompt on iOS, and a consent management flow for users in regions covered by GDPR. We collect only the data needed to operate and measure the product, and we honour deletion requests.
Email us at the address in the contact section below. Network representatives, ad platform account managers and potential partners usually get a reply within one business day.
Partnership enquiries, ad network onboarding, verification requests or media-buying questions — one address reaches the right person.
[email protected]